Let’s face it – we are living in a hectic digital era. An online word that is full of information and sources providing it. While for some people it is a bridge to better opportunities – most of us find it hard to fully exploit what’s out there.
In such era, there is something vital to everyone’s success – known as personal branding.
What does personal branding refer to?
Personal branding is something that certainly helps people to seize every opportunity. Defined as the practice of people marketing themselves as brands, the concept of personal branding suggests that ‘success comes from one’s ability to self-package his skills’.
However, the concept of personal branding goes a way beyond the traditional model that was once present in the workforce. If you still haven’t had a chance to stand out from the competition – now is the chance to make most of your newly shaped career profile.
But wait…What does exactly ‘newly shaped’ refer to?
Let’s just say that it is a set of new principles that have been reinventing today’s digital workforce as we know it. Today, we are listing the most important steps in the personal branding process – ones that will help you level-up your skills and effectively position yourself in today’s (hectic) marketplace.
1. Start With Yourself, Your Skills And Qualities
First and foremost, you must map out all the skills, qualities and abilities you have or gained thus far in your career. Not only this will help you land your dream job – it will also bring the best brand attributes to focus.
After you are done with step one, you should figure out why you love doing what you do. Truth is, many people know what they do but fail to realize why they do it in the first place.
To figure out what makes you a happy professional, make a list of two to three things that you love about your job or industry. Then, write them below your mapped skill set. (trust us, this may also help you land dream jobs and big clients in the future!)
2. Create Your Personal Website
No matter how many CVs and resumes you sent and how great you play your part in today’s hectic marketplace- no resume will be ever as good as your very own personalized CV website. Wondering why?
Having an online resume site will help you connect with professionals in a more profound way – but also instill trust in people and showcase your authority to the organizations out there. Not to mention the hours of work on every CV that it saves – and the number of opportunities it creates for you.
So, how to build such portfolio resume website?
Thankfully, the digital world is full of tools nowadays. One of these tools is the online website builder tool – or the thing you need to successfully create a resume website for your needs. All you need is a decent resume website builder and boom – your resume online website is good to go online – and be an avid representation of your skills and past experiences.
3. Always Be Consistent
Once you are done building and customizing your online resume site, it’s time to make use of it and establish yourself as a thought leader in your industry. This will help you land new freelance gigs, remote or permanent jobs, and new opportunities. Ultimately, it will let you create a network full of industry leaders you can rely on and communicate with.
In the end, it is safe to say that personal branding is the starting point to a successful career.